This is part twenty-two of a series called One a Day in May, where we will review one wedding stationery term every day in May!
So imagine you’re getting married and you have a passion for something specific, like traveling for example. Since everyone who knows you knows you love traveling, your stationery designer says, “you know what would be cute? Luggage-tag-style cards as a part of your invitation suite!” And you think, “that WOULD be cute. But how do we get something like that in the color I want and printed with my specific info?” The answer is die-cutting.
Think of a “die” as a cookie cutter, but for paper. The die allows you to cut out the same shape as many times as you need and it comes out perfectly every time! The methods of die cutting are “flatbed die cutting” which uses hydraulic presses and is better for heavy materials (like metal, wood, thick leather). Flatbed cutting is more costly and usually used for low-volume orders. The other method is “rotary or semi-rotary die cutting” which works well on lighter materials (like paper and cardstock) and can produce large quantities quickly and affordably.
Die-cutting is one more way of bringing creativity and individuality to your stationery suite. Whatever your interest or aesthetic may be, adding a uniquely shaped card to your invitation creates something truly memorable and uniquely you.